No matter the size of your business or industry you’re in, it’s key to recognise the importance of quality graphic design. The media and other assets you share online say a lot about your brand.
Design standards change every 2 years. With that said, it’s easy for your brand to look outdated online. Like Google and other big brands, we’re masters at re-branding your business without changing it’s identity.
88% of business cards get thrown out after 1 week as they’re in-effective. With the right design and an effective strategy you can increase your leads by 2.5% for every 500 business cards that you hand out.
79% of users will look for an alternative app or website if they feel the interface isn’t easy to understand and use. Slow, clunky, un-optimised user interface is the reason why most online businesses fail.
It’s a simple rule of the online world; the more that people like something, the more they will share it. Whether that something is a display advert, social media image, or product photos, if it has your brand attached to it, it will increase your online reach.
The first impression is the last impression. When a customer engages with your brand for the first time, you have one chance to leave them with a reason to come back. Whether they return to your website, or follow you on social media, the end result is the same; they are now part of your client base.
If your branding isn’t inline with your business’s goals, how are the public supposed to know what you do? Remove the boundary of what customers expect and what they know you can provide, by improving the clarity of your message through branding.
Having a brand image and brand assets that users are willing to share, and interact with, is proven to increase your online success. With each share comes a new lead which has the potential of becoming a sale.