So, you already know that you want to use PPC to market your business, but you aren’t sure where to start? Well you’ve come to the right place! We know everything about PPC and how to make it work for you.
Crafting relevant PPC keyword lists, tight keyword groups and proper ad text is essential in yielding a good ROI.
Creating fast, optimised landing pages with persuasive, relevant content and a clear call-to-action is important in today’s mobile dominant age. 70% of mobile users will exit a page that is slow.
Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
By adding non-converting terms as negative keywords, you can improve your campaign relevancy, reducing costs which is key to keeping a high ROI.