The use of video has a great positive impact on your brand and your website’s SEO. It’s a powerful marketing tool that has moved from “nice to have” to a “must have”. Video is one of the greatest and quickest ways to spread the word about your brand.
With over 1 billion users, it’s safe to say YouTube kick start the online video revolution. With over 1 billion hours worth of video watched daily on the platform, YouTube is a powerful playground when promoting your brand.
Video posts on the social media giant have a much greater organic reach than that of photos, links, and text combined. With a reach of 135% more, Facebook is fast becoming a great tool to interact and engage your audience.
The most successful brands on Instagram post almost 3 times as many videos than they do photos. Videos have a 53% engagement rate on the social media network, proving it’s popularity amongst its users.
By the end of 2017, 74% of all the traffic online will be made up of video content. Video content entices the user as soon as it starts playing, it helps break up all the static content such as images with a greater reach and engagement rate.
Using video content on a landing page can increase conversions by a staggering 80%. Visitors are more likely to watch a video than they are to read a text-based article on the same subject.
Users on different platforms have different preferences. Facebook & Instagram users like short 60 second videos, while YouTube users like slightly longer 5 minute ones. Planning for this in advanced makes for a better video campaign.
85% of Facebook videos are watched without sound. A video that doesn’t portray your brand well using only clever visuals has a lower chance of success on this platform.
Having just one static camera doesn’t work well for many industries. Multi-camera setups have a higher success rate, especially for product related videos as prospective buyers like to see products from all angles.
Videos shot in a 1:1 or square aspect ratio have a better chance of success, but only with selected audiences. These work best on Facebook & Instagram, while the YouTube audience prefer a traditional 16:9 shot.