It’s so important to take full advantage of what the Internet has to offer. Internet sales climbed to a monthly peak of 10bn in the UK alone. Statistics show that shoppers are shunning the high street, choosing instead to buy products and services over the internet.
If you have goods to sell, there is no larger marketplace than online. The best thing about it is it’s a global market place that’s open 24/7 – meaning the potential for revenue growth is unlimited.
Amazon, one of the biggest online retailers doesn’t own any stores, which are considered one of the biggest costs when running a business. Having a website allows you to setup shop online, or even move your brick and mortar store to the internet, cutting costs and increasing profitability.
Analytical tools allow you to identify who your typical customer is, how they found you and what they like. All this information can be used to help grow your business as well as your customer base.
79% of users close a website if it isn’t optimised for mobile use. Mobile web traffic had a 75% increase in 2016 – with the number of users expected to rise even further.
Creating optimised landing pages with persuasive, relevant content and a clear call-to-action is important in today’s mobile dominant age. 70% of mobile users will exit a page that is slow.
Slow websites aren’t liked by anyone. Users close websites that take longer than 2 seconds to load, while search engines demote your status in their search results if it’s considered slow.
To have an effective website it needs to be available to all users, no matter what device or browser they are using. If a user can’t access your website, it’s like having a high street store that’s always closed.